Nabeel Perfumes, one of the the region’s largest perfume houses, recently launched a range of five luxury fragrances under the name The Spirit of Dubai. Designed to embody the true spirit of Dubai, the collection is inspired by the city’s rich and diverse heritage. Each of the five fragrances pays tribute to a specific facet of the Dubai’s cultural life, and campaign was designed to reflect this.

The brief was to develop strong and inventive ways to promote the range across the Middle East, taking cultural sensitivities into account. The result was a series executed to appeal to both the Arabic and Western markets by taking inspiration from the base elements of the five fragrances – Meydan (grass), Bahar (sea), Rimal (sand), Abraj (skyline) and Oud (tree).

Scope of Work: Art Direction, Web Design, Advertising, Styling, Film